Monday, April 6, 2015

Ask the customer what is keeping them from making a decision now, and regardless of how they answer, ask them to further clarify their decision.

Your objective is not to challenge their thinking
by being in their face.

Rather, the approach is to be sure both you and the customer
are in agreement as to why no decision is being made.

Similar to the second point,
knowing this allows you to understand how to proceed.

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